DMRS understands modern retailers and has helped research to make a variety of strategic level decisions including the type of store, the market to be served, the optimal product assortment, customer service, supporting services and the store's overall market positioning.

We have our retail plans is in place, retailers devise the retail mix which includes product, price, place, promotion, personnel and presentation. DMRS digital age research, helps in increasing number of retailers that are seeking to reach broader markets by selling through different channels, including both bricks and mortar and online retailing.