Traditional research methodologies have depended heavily on in home research or ‘forced exposure tests’ in simulated environments supplemented with some in store work for many retail decisions; with the decision of doing quantitative or qualitative research largely determined by researcher vs. client beliefs, convenience, timelines and investments. However today we see a multitude of opportunities for doing research at the point of sale which has active shoppers who are at that critical juncture of deciding on ‘what’ they should buy while the store environment is constantly feeding them stimulus on ‘why’ they should buy.
At Global DMRS Retail, we offer unique suite of products and services that aid client decision making across different points of time, at various decision stage, that are currently used by clients across industries and sectors
