Branding & Advertising

Advertisement plays a pivotal role in generating business revenue.It is the non-personal form of communications to the target customers.

In the process of test, the potential respondents are instructed to provide feedback of the advertisement performance.

Advantages
1. It is essential to inculcate brand awareness in the minds of customers.
2. It utilizes media like television, newspaper, magazine, radio etc.
3. Beneficial in determining the market-segment to be selected.
4. It evaluates the performance of the advertisement campaign.